Fundraising programs that create momentum

We help nonprofits launch new fundraising programs, campaigns, and systems that diversify revenue, inspire communities, and turn uncertainty into forward motion.

Clients

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The Challenge:

Nonprofits are navigating an increasingly competitive funding environment—economic uncertainty, exhausted teams, and funding sources that are tapped or disappearing. The status quo is no longer working, but the path forward is unclear and under-resourced.

Our Solution:

We craft future-proof strategies that address challenges you're facing today and confront the changing philanthropic landscape: launching new fundraising products that add confidence, urgency, and momentum, and building campaigns and programs from the ground up.

The Result:

Nonprofits with active fundraising programs, shared clarity, and habits that stick. Revenue diversification that feels doable. Teams that know what they’re working toward—and how to get there.

How we work:

Program & Campaign Activation

A focused, time-bound sprint to design and launch a compelling fundraising program or campaign, complete with a clear revenue goal, donor-ready messaging, and activation plan, so you can can create momentum quickly and confidently.

Seamless Execution

We step in as fractional development director to implement and refine new fundraising systems, train team members, and ensure the work aligns with your culture—staying until the systems are running smoothly and ownership is clear.

Revenue Infrastructure

We build the systems behind sustainable fundraising—campaigns, donor journeys, stakeholder engagement, and operating rhythms—so revenue generation becomes repeatable, disciplined, and resilient beyond any single push or personality.

What we build:

  • Compelling, donor-ready donor programs, campaigns and initiatives — including mid-level donor programs, corporate partnership programs, and major donor campaigns — that create urgency, clarity, and something concrete to say yes to.
    - Connecticut League of Conservation Voters
    - Salvadori Center
    - UPchieve
    - JUST

  • Strategies that generate first meetings with new donors, through digital engagement, thought leadership, outreach, events, and warm introductions, so fundraising doesn’t rely on hope or heroics.
    - UPchieve
    - Inner Explorer
    - JUST
    - Salvadori Center

  • Building scalable and trigger-based pathways that build trust and credibility using tactics like drip campaigns, events, site visits, and thoughtful communications.
    - Inner Explorer
    - UPchieve
    - Salvadori Center

  • Clear roles, meeting rhythms, and KPIs that keep fundraising moving forward—and prevent momentum from stalling after launch.

  • Built-in retrospectives, baseline tracking, and learning loops that help teams understand what’s working, adapt quickly, and improve results over time.

What people are saying:

  • Working with Shelby has truly transformed the way our organization approaches fundraising. She combines deep knowledge of fundraising and strategy with a rare ability to inspire staff and board members alike. For CTLCV, she has been more than a consultant. She has been a true partner.

    Mike Urgo, President, Connecticut League of Conservation Voters

  • Shelby was UPchieve’s first fundraising hire and instrumental in getting our development strategy off the ground. She’s a collaborative thought partner, embraces strategic thinking, and holds her work to an extremely high standard.

    Aly Murray, Founder and Executive Director, UPchieve

  • Shelby was indispensable in developing organized and effective fundraising operations at AIF. She’s thorough, driven, and an excellent grant writer who understands the nonprofit fundraising space well.

    Joshua Patel, Franchise Owner, ProMD Health

  • I was applying for a grant from the NYSCA for the first time and Shelby organized the application process, worked with me to formalize my ideas, and ensured the grant application aligned to funder priorities while staying true to my vision.

    Angelica Olstad, Artist