Linea Strategies was founded by Shelby Crowell, a social impact entrepreneur and fundraising operator who specializes in building new revenue programs from the ground up—especially when organizations need momentum and don’t have excess capacity. Shelby is often the first dedicated fundraising leader on a team. She’s brought in when something new needs to be built, launched, and stabilized fast.

What that looks like in practice:

• First fundraiser on the team: Designing and launching fundraising programs where none existed before, then staying through execution and handoff.

• Results-focused operator: Turning ideas into fundable campaigns, clear systems, and routines teams can actually run.

• Proven track record:

  • Tripled revenue at UPchieve in one year (2020–2021)

  • Launched two new donor programs in three months at Salvadori (2024)

  • Served 10+ nonprofit clients with consistently high satisfaction

Linea Strategies works best with organizations that want tangible progress, not endless planning—teams that are ready to build, test, and move forward together.