Next steps when everyone is telling you to diversify revenue.

If you’re feeling more pressure to diversify revenue, you’re not imagining it. Philanthropy is more scarce and fragile than it used to be. Teams are stretched thin. Boards are fatigued. And relying on the same funding sources year after year, no matter how successful they’ve been, can start to feel risky in today’s competitive philanthropic landscape.

The problem isn’t that diversification is wrong. The problem is that diversification without focus often makes things worse. This guide is designed to help you slow down, assess your situation clearly, and confidently decide what to do next. Not reactively. Not because everyone else is doing it. But because it’s the right move for your organization, at this moment.